High ranking on Google along with other such search engine listings is largely based on the variety of sites that links to your page. Because of this factor, the SE conscious web master is eternally engaged in a quest for links. In this article I shall reveal some of the does and don’ts, and perhaps even some suggestions and tricks to assist you along your quest for quality backlinks.
Links exchanges can be very productive, but below are a few points to consider. Set up a different page that you will put your reciprocal links, however, do not name this site links.html or links.htm, refer to it as associates.html. This makes other webmasters more interested in possessing a link on the page, also it seems much more professional to possess ‘associates’ instead of; ‘random people I decided to change links with to gain/maintain a high SE ranking’.
Furthermore, when first starting out on the quest for links, always be usually the one to help make the very first move, by placing a hyperlink to someone’s page in anticipation of them reciprocating. You could take it off when they don’t, and chances are it will get them to give a connect to your website. Tend not to hesitate to approach the ‘Big Boys’, do a search in the search engines for your keyword, and make contact with the people that rank highest. As a result perfect sense, but many people simply do not bother contacting the webmasters at the very top – thinking they would never consent to exchange links along with them. But bear in mind; they also must maintain their high position and having new links is the simplest way to get this done. Moreover, exchanging links rich in ranking sites is way more productive, Google is in the end according to weighted voting.
To take full advantage of the hyperlinks to you, submit the pages that link to your web site to the search engines, this will ensure that their ‘votes’ are counted, and when you let people know that you are currently submitting their pages for free, just because they linked to you, then people are far more likely to link to you later on. The easiest way to have loads of links from a high ranking site for your own is through forums. Becoming very active on popular forums is a wonderful way to increase online search engine ranking.
Another great tip would be to submit the web pages in the forum who have your link on, to the major search engines. Now people will probably be sitting there reading this article and thinking, ‘there is no requirement to do that, Google crawls every link over a page and they can eventually get to the connect to your site’. However, EVENTUALLY, is the key word (if you pardon the pun), submitting directly to the search engines can make the procedure quicker. Also, there exists evidence to advise that pages submitted right to search engines like google and associated with in other pages gain higher ranking.
Furthermore, Google does not penalise for over submission, so where’s the damage? Always ensure that you exchange links with sites highly relevant to yours, although not too relevant, the very last thing you wish to do is advertise your competition. For instance, in the event you manage a web design company, exchange links with website design resource sites, SEOs, graphic designers, although not other web design companies – unless you have formed a great relationship with this company and work collaboratively on projects or work in different markets.
This Year/2012, right after the release of Penguin and Panda, this technique no longer worked. Instead, Google’s algorithm updates enabled these to accurately access the anchor-text profile (percentile price of each linked phrase) as well as the link velocity (the timeframe to which these links were added) of every page online, identifying the website’s which were exploiting these unnatural, black-hat techniques. The algorithm updates not just found these pages but penalised the website’s making use of them.
Google have since released several algorithm updates and new algorithms such as Hummingbird. The lesson to be learnt is the fact that so that you can gain valuable backlinks, that assist boost your rankings, they need to be gained from reputable sources. Without over-optimising, the anchor texts used (keep keyword anchor-text to less than 4%) or even the amount added over time.
I attempt to remember this when thinking of backlink velocity, how many visitors will be the page getting? (This are available in Google Analytics) The explanation for this can be, that it might be highly unlikely that a website gaining 100 views monthly would acquire 200 backlinks per month, naturally. Unnatural signs of backlinks can easily trigger an automated penalty, making this something to be aware of.
Today, search engines are placing more increased exposure of incoming links to a website when evaluating rank. The reason being is because are difficult to obtain from trusted sources (a “through the book” website including the Dmoz directory) which is a great way to partially eliminate the group of people who abuse the “on the page” factors of optimisation (page spamming). How is that this so? Well, in case you have someone who is abusing the “on the page” factors plus they do not have trusted links to their page (they will likely not have any whatsoever due to spam) then there is absolutely no way of these obtaining a good listing. However, individuals have worked out ways in getting a gcgwey quantity of links, through link farms along with other tactics, regardless of the quality with their website. As the search engines understand this, it brings us to the topic of how one link could be a lot better than ten.
Obtaining one link coming from a trusted source can be extremely difficult in the sense which they tend not to issue links to just about anyone. For those who have a good website with relevant information, then you will definitely get them. It is for this reason one link from a trusted source can better a multiple of links using their company websites. As being a trusted source website is “trusted” by search engines like google, it will trust the websites it links to. For those who have ten links out of your best friends, it may help you in some sense, but no where near just as much as the main one link from a source like Dmoz, unless your friends features a very reputable website amongst the search engines.